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User experience (UX) is the overall experience of a user with a product, service, brand, or environment. It incorporates aspects of usability, user-centered design, user testing, user research, and accessibility. UX looks at how easy or difficult a user finds a product or service to use, or how engaging the experience is. It seeks to understand how the product or service meets the needs of the user, how it can be improved, and how it fits into the user’s life. It also explores how users think and feel while they are interacting with a product or service. The goal of UX is to create products, services, and experiences that are both useful and enjoyable.