In-store promotions of Fiama soap and its competitors vary depending on the store and the type of promotion being done. For example, a grocery store may promote the Fiama soap brand more heavily by displaying distinctive signage, promotional t-shirts or hats, discounted bundles, or other special offers. Since Fiama is a premium brand, in-store promotions may also include samples to help customers learn more about the product and its benefits.

Competitor soap brands may also be promoted in-store through similar means, depending on the store. Grocery stores may display competing soap brands in the same aisle and may offer promotions if customers purchase multiple items from the same brand. Discount stores may also offer promotions on competing brands by offering discounts on bulk purchases.

Ultimately, the visibility of in-store promotions of Fiama soap and its competitors is determined by the store in which they are purchased and the type of promotion being done.