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Goals: Goals are broad statements that describe what an organization wants to achieve in the long term. They provide direction and purpose to the organization and serve as a benchmark for measuring success.
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Objectives: Objectives are specific, measurable, and time-bound targets that support the achievement of goals. They are more detailed and focused than goals and provide a clear roadmap for the organization to follow.
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Mission: A mission statement defines the purpose and reason for an organization’s existence. It describes what the organization does, who it serves, and how it adds value to its stakeholders. The mission statement guides the overall strategy and decision-making process of the organization.
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Vision: A vision statement outlines the desired future state or ultimate goal that an organization aims to achieve. It provides a clear picture of what the organization aspires to become and serves as a source of inspiration and motivation for its employees and stakeholders.
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Strategy: Strategy refers to the overall approach or plan that an organization adopts to achieve its goals and objectives. It involves making choices and allocating resources to maximize the organization’s competitive advantage and achieve sustainable success.
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Tactics/Activities: Tactics or activities are the specific actions and steps taken to implement the strategy and achieve the objectives. They are the practical and operational activities that are executed to accomplish the desired outcomes. Tactics are more detailed and short-term in nature compared to the broader strategy.
Note: The term “activtes” mentioned in the question seems to be a typo, but it can be interpreted as activities, which are the specific tasks or actions undertaken to accomplish the objectives and support the overall strategy.
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