Mass communication refers to the process of transmitting information to a large and diverse audience through various channels such as television, radio, newspapers, magazines, and the internet. It involves the dissemination of messages to a wide range of individuals who are not personally known to the sender. Mass communication is typically one-way, where the sender communicates with a large number of receivers simultaneously.
On the other hand, personal communication refers to the exchange of information between individuals or a small group of people who have a personal relationship or connection. It involves direct interaction and is usually two-way, allowing for immediate feedback and response. Personal communication can occur face-to-face, through phone calls, emails, text messages, or social media platforms.
In summary, the main differences between mass communication and personal communication are:
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Audience: Mass communication targets a large and diverse audience, while personal communication involves a smaller, more specific audience.
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Channels: Mass communication uses various channels such as television, radio, and the internet, while personal communication can occur through face-to-face interaction or various communication devices.
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Feedback: Mass communication typically lacks immediate feedback, while personal communication allows for immediate response and interaction.
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Relationship: Mass communication does not require a personal relationship between the sender and receiver, while personal communication is based on personal connections or relationships.
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