MISSION - The overarching purpose or reason for an organization’s existence. It defines the organization’s core focus and what it aims to achieve in the long term.

VISSION - A statement that outlines the desired future state or ultimate goal of an organization. It provides a clear picture of what the organization aspires to become or accomplish.

VALUES - The guiding principles or beliefs that shape an organization’s culture and behavior. They define what is important to the organization and guide decision-making and actions.

GOAL - A broad statement of what an organization intends to achieve. Goals are typically high-level and provide direction for the organization’s overall efforts.

OBJECTIVE - Specific, measurable targets or outcomes that support the achievement of goals. Objectives are more detailed and provide a clear focus for specific areas or functions within the organization.

STRATEGIES - The broad approaches or plans that an organization adopts to achieve its goals and objectives. Strategies outline the overall approach to be taken and the resources required.

TACTICS - The specific actions or steps taken to implement strategies and achieve objectives. Tactics are the detailed activities or initiatives that are executed to support the overall strategy.